Strong brand and visual identity create recognition, trust, and cohesion. My approach to brand design centers on building systems rather than isolated assets—systems that define tone, typography, composition, and symbolism so the work remains consistent, flexible, and durable across mediums.
Whether working on studio brands, entertainment properties, or publishing, I focus on restraint, clarity, and authorship. The goal is not decoration, but direction: visual decisions that support the story being told and scale naturally across print, digital, and motion.
A motion language designed to reflect chaos, comedy, and energy.
Role: Motion Graphics Designer
Opening and closing credit sequences for a published video game released across all major platforms.
The opening and closing credits for Kill It with Fire 2 needed to be a chaotic, comedic, and exaggerated bookend for players – while remaining readable and cohesive. The first game had virtually no opening credits and a minimal closing credit sequence yet still were appropriate for the look and feel. The visual style for the sequel drew inspiration from 1960s pop art, and opening sequences from a certain British spy, requiring motion that felt playful and polished.
Credits from the original game to the right.
My initial design for the opening credits was completed before any official direction was given. I wanted to get a head start to see how the names appear in a 3D environment, around animated fire elements that mimicked the fire style in the game. Although I knew this would not get used, it started productive conversations about what could be done, and what not to do.
The opening and closing sequences were built through a hybrid workflow that blended 2D and 3D animation. I worked with a combination of production-provided assets and custom elements built from scratch, designing additional graphics and motion behaviors to match the game’s tone. These pieces were animated and composited together, with careful attention to timing, rhythm, and transitions so that motion, sound effects, and music worked as a single experience. The result was a cohesive credit sequence that felt energetic, intentional, and tightly integrated with the game’s chaotic personality.
The motion system established timing and rhythm driven by music and comedic emphasis, paired with exaggerated movement that balanced chaos with readability. Consistent rules across the opening and closing sequences ensured a cohesive, authored visual energy.
The resulting credit sequences feel cohesive, playful, and unmistakably aligned with the game’s personality. The system ensured consistency across sequences while allowing enough flexibility to keep the experience fun and dynamic. The work shipped as part of the published game, now available across all major gaming platforms.
Platform: Hotel TV
Audience: Sales & Hotel Operators
Role: Creative Direction, Motion Design
Product videos sit at the intersection of clarity and emotion. Whether introducing a new feature, explaining a system, or supporting a brand launch, the goal is the same: guide the viewer through an idea without friction.
My approach blends editorial pacing, UI-driven motion, and purposeful restraint – letting the product speak while motion reinforces what matters most.
This video introduces how hotels can create, schedule, and target custom channels for promotions, group events, and advertising. Motion and pacing were designed to simplify a multi-step workflow, guiding viewers from content upload through playlist creation, audience selection, and scheduling. Built to support sales and product education, the storytelling balances UI clarity with real-world hospitality use cases.
Role: Art Director / Motion Designer
Logo animations and title cards are often the first – and sometimes only – moving impression a brand makes. These moments may be brief, but they carry enormous weight.
These animations have been used across product intros, broadcast spots, social campaigns, and live event environments.