— PROJECT NAME
Candlelight Creative
Brand Identity
— ROLE
Company Owner
— DATE
04/2025
Candlelight Creative LLC is a new design and animation studio I founded to create new opportunities to work with purpose-driven companies. It exists to fulfill most needs of small business in need of a logo, brand identity, explainer videos or website.
Creating this company was only half of the excitement. The other half being the brand identity of the company itself. From the logo, to the colors, and the logo reveal video below. For the video, I wanted a lower frame rate, and a hand-drawn aesthetic to symbolize the hand-crafted identity and separate it from other competitors.
Human & Hand-Crafted
Unique, yet Familiar
The video needed to have an animated, cartoon aesthetic to emphasize the human, hand-crafted work being done. The empty factory in the beginning tries to spark a creation, but it’s the human touch that creates.
ALTERNATES (FOR SMALL SIZE USE)
MERCH
Candlelight Creative merch is more than apparel – it’s a way to carry our story into the world. Each piece, especially the hats, represents creativity, light, and imagination in motion. Wearing one not only supports our studio’s mission but also sparks conversations about design, storytelling, and the work we’re building for the future.